Domeniul Coroanei Segarcea, a prestigious Romanian vineyard and winery, is renowned for its high-quality wines and historic ties to the Romanian monarchy. Merging traditional methods with modern technology, it produces award-winning wines that showcase the unique terroir of Segarcea, affirming its royal heritage and industry leadership.
Domeniul Coroanei Segarcea
Intro
Online Marketing and Ads Production for Historic Winery
In the collaboration with Domeniul Coroanei Segarcea (DCS), a renowned Romanian winery celebrated for its historic excellence and ties to the Royal House of Romania, UDS harnessed the intersection of tradition and technology. Tasked with crafting engaging photo and video content for online advertising, UDS not only succeeded in capturing the essence of DCS’s rich heritage but also stepped in to enhance its media partnership. This project showcased UDS’s flexibility and commitment to aligning with the client’s vision, involving on-site documentation of the wine-making process and consolidating the brand’s identity. A key challenge was to convey the meticulous quality of DCS’s offerings through a lens that intertwined cultural motifs with contemporary advertising strategies, a testament to UDS’s expertise in visual storytelling.
Delivered & Ongoing
Years & Media Campaigns:
- 2023 – Sărut, Soiuri Rare, Marama, Roșu Fluid, Regatul Vinului, Zbor, Le Vin en Rose, Pasiune, Clipa, Simfonie
- 2024 – Iarna în vie, Sărut, Mărțișor, Vin cu carte, Blue Train
Years
2023 – Ongoing
Providers
UDS
Project challenges
- Blending Tradition with Modernity: Integrating DCS’s deep-rooted heritage and royal ties with modern digital marketing strategies to authentically represent its brand in contemporary online advertising.
- Visual Storytelling of Quality: Capturing and conveying the high quality and meticulous craftsmanship of DCS wines through engaging visuals that effectively blend cultural motifs with modern advertising techniques.
- Enhancing Media Partnerships: Strengthening DCS’s media presence by enhancing partnerships and producing compelling on-site content that accurately reflects the winemaking process and fortifies the brand’s distinguished identity.